The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Women's Apres Chevron Sweater
Crane's Country StoreLow stockThe novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Olivia Pointelle Sweater
Crane's Country StoreLow stockThis classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $97.99$97.99 - $97.99Current price $97.99| /
The Normal Brand Women's Arvada Fair Isle Sweater Dress
Crane's Country StoreLow stockArvada Fair Isle Sweater Dress Our take on a classic Icelandic knit pattern – the Arvada Fair Isle Sweater dress is iconic yet understated, the p...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $97.99$97.99 - $97.99Current price $97.99| /Save 34% Save % -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00| /
Normal Brand Women's Roadtrip V-Neck Sweater
Crane's Country StoreLow stockRoadtrip V-Neck SweaterTop down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the roa...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00| /Save 37% Save % -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| /
Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreLow stockThe Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| / -
Original price $188.00Original price $188.00 - Original price $188.00Original price $188.00Current price $139.95$139.95 - $139.95Current price $139.95| /
The Normal Brand Women's Carmy Heritage Cardigan - Spring Closeout Sale!
Crane's Country StoreLow stockCarmy Heritage Cardigan - Closeout pricing The Carmy Heritage Cardigan is the sweater that feels like it was homemade, with varying knit textures,...
View full detailsOriginal price $188.00Original price $188.00 - Original price $188.00Original price $188.00Current price $139.95$139.95 - $139.95Current price $139.95| /Save 26% Save % -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Elena Crewneck Sweater
Crane's Country StoreLow stockButtery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 57% Save % -
Original price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| /
Normal Brand Women's League Sleeveless Polo
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...
View full detailsOriginal price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| / -
Original price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00| /
Normal Brand Women's Aria Crepe Button Thru Maxi Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...
View full detailsOriginal price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00| / -
Original price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| /
Normal Brand Women's Wanderlust Hi-Neck Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a soft and smooth jersey sweater knit with visual texture. The viscose/cotton blend is silky and soft for ul...
View full detailsOriginal price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| / -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| /
Normal Brand Women's Apres Knit Hoodie
Crane's Country StoreLow stockDesigned to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
The Normal Brand Marilyn Knit Pant
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (X...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| /
The Normal Brand Slub Tulip Dress
Crane's Country StoreLow stockThe Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 100%...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| / -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $89.00$89.00 - $89.00Current price $89.00| /
Normal Brand Women's Elsie Fisherman Cardigan - Spring Closeout Sale!
Crane's Country StoreLow stockNormal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $89.00$89.00 - $89.00Current price $89.00| /Save 36% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $64.00$64.00 - $64.00Current price $64.00| /
Normal Brand Women's Oslo Fair Isle Sweater - Spring Closeout Sale!
Crane's Country StoreLow stockOslo Fair Isle Sweater - Closeout Pricing!! The custom designed print on this seven guage cotton knit will give your fall wardrobe the pop it nee...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $64.00$64.00 - $64.00Current price $64.00| /Save 35% Save % -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| /
Normal Brand Women's Kalo Shirt Dress
Crane's Country StoreLow stockWe took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| / -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| /
Normal Brand Women's Cut Off Shorts
Crane's Country StoreOut of stockCut Off ShortsSay hello to our new denim. These are on their way to becoming your most reliable pair of cut-offs, you know the ones. These will be ...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| /Sold out -
Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /Sold out -
Original price $0.00 - Original price $0.00Original price $0.00$120.00$120.00 - $120.00Current price $120.00| /
Normal Brand Women's Two-Way Button Down Cardi
Crane's Country StoreLow stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$120.00$120.00 - $120.00Current price $120.00| / -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| /
Normal Brand Womens James Canvas Workwear Pant
Crane's Country StoreLow stockNormal Brand Womens James Canvas Workwear Pant- S2BJCWKWCHK Durability meets style. Made from our James Canvas, this mid-weight fabric is perfect f...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| / -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| /
Normal Brand Women's Eliza Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| / -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| /
Normal Brand Women's Robles Polo Top
Crane's Country StoreLow stockNormal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| / -
Original price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00| /
Normal Brand Women's Oversized Camp Shacket
Crane's Country StoreLow stockNormal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...
View full detailsOriginal price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00| / -
Original price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00| /
Normal Brand Women's Ezra Crepe Wide Leg Pant
Crane's Country StoreLow stockNormal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...
View full detailsOriginal price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00| /