The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00
The Normal Brand Men's Towel Terry Polo
Crane's Country StoreLow stockThe Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00Save 16% -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00The Normal Brand Marilyn Knit Tanktop
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand metal...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00 -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00The Normal Brand Active Puremeso Tipped Polo
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00The Normal Brand Logo Leggings
Crane's Country StoreLow stockThe Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00The Normal Brand Ezra Crepe Cropped Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pear...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00The Normal Brand Ezra Crepe Camp Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00 -
Original price $122.00 - Original price $122.00Original price$122.00$122.00 - $122.00Current price $122.00The Normal Brand Sonoran Slub Surplice Tank Dress
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Surplice Tank Dress Available in Cayenne Floral Print Adjustable spaghetti strap mini dress Lightly textured print sl...
View full detailsOriginal price $122.00 - Original price $122.00Original price$122.00$122.00 - $122.00Current price $122.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00The Normal Brand Kalo Wrap Top
Crane's Country StoreLow stockThe Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band with...
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Original price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00The Normal Brand Freshwater Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile ...
View full detailsOriginal price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00 -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00The Normal Brand Kalo Overalls
Crane's Country StoreLow stockPlayful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00The Normal Brand Sierra Open Knit Button Down
Crane's Country StoreLow stockThe Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front closu...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00The Normal Brand Sierra Hoodie
Crane's Country StoreLow stockThe Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00The Normal Brand Sonoran Slub Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric wi...
View full detailsOriginal price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00 -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00The Normal Brand Tailored Terry Trucker
Crane's Country StoreLow stockThe Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00The Normal Brand Sonoran Slub Paperbag Short
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Paperbag Short Available in Cayenne Floral Print Natural rise with a relaxed fit Elastic paper bag waistband Drawstri...
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Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Women's Malakos Knit Cardigan
Crane's Country StoreLow stockMalakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...
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Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00Normal Brand Women's Malakos Knit Cropped Tank
Crane's Country StoreLow stockMalakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5% s...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Women's Malakos Knit Jogger
Crane's Country StoreLow stockMalakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00
Normal Brand Bonded Shell Jacket
Crane's Country StoreLow stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00Save 20% -
Original price $66.00 - Original price $66.00Original price$66.00$66.00 - $66.00Current price $66.00Normal Brand Women's Kalo Open Back Tank
Crane's Country StoreLow stockThis high neck tank top is constructed with an open cross back detail for the ultimate summer top.
Original price $66.00 - Original price $66.00Original price$66.00$66.00 - $66.00Current price $66.00 -
Original price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00
Normal Brand Women's Cable Sweater Dress
Crane's Country StoreLow stockCable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...
View full detailsOriginal price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00Save 30% -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Hybrid Shorts
Crane's Country StoreLow stockHybrid Shorts Have a tee time in the morning and plans to hit the pool after lunch? Don't even bother bringing a change of clothes, because these s...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00The Normal Brand Women's Active Puremeso T-Shirt Dress
Crane's Country StoreLow stockActive Puremeso T-Shirt DressA TNB favorite: Casual, cute, and Puremeso level comfort. Dress it up or down - this t-shirt dress knows no bounds. Wh...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00
